February Newsletter: 4 tips for mobile marketing
|4 tips for mobile marketing|
|Nowadays, the advancements of mobile technology emphasize just how crucial mobile marketing is in boosting any company’s profitability. People are increasingly using smartphone devices for everyday tasks, from checking the time to making online payments. As a small business owner, you might want to adjust accordingly, and jump into the whole mobile approach to reach a wider audience. To get you started, here are four tips to promote your business on mobile devices.|
Use QR codes
As far as mobile marketing tools go, QR coding is among one of the most powerful. With QR codes you can set up announcements about special events, coupons, newsletters, updates on your latest products, etc. Your potential customers can simply scan the QR code with their mobile devices and see what you have to offer.
The real benefit of QR codes is they can be put virtually anywhere to lead people anywhere online. Imagine putting a QR code on a T-shirt and having it lead to an online coupon for special deals. While the possibilities for placing QR codes are endless, it’s probably not very useful to put them somewhere that doesn’t make sense, like on a street billboard; people can’t scan your QR code while they’re driving.
Buy Facebook mobile ads
Facebook currently has over 700 million active mobile users. Even if that number’s not increasing at the moment, it’s still huge. Many businesses that are competing online have a Facebook page and advertising plans already. But with the majority of mobile visitors on Facebook, all your content and ads should be easy to read and engage with.
Facebook mobile ads display better than normal ads on the right column on Facebook’s news feed. If you don’t make use of this feature, you might be missing out on a large audience.
Make your website responsive
Back in the old days all websites were static, meaning that content was fixed unless you edited the HTML files. Later came the dynamic website, where content was changeable once you refreshed a web page. Now we have responsive websites, which conveniently adjust themselves to different browser sizes or a mobile device’s screen size.
Responsive websites are the future of the web. Imagine how high the bounce rate is likely to be if a potential buyer visits your website on a mobile device, scrolls around to read your content with difficulty, gives it up as a bad job and finds your competitor’s website that is mobile-friendly. That’s why your business website is better off on a responsive design.
Mobilize your E-mail
There are many up and coming marketing tools, but email is still one of the best ways to get great results for businesses. As with Facebook, most people check their emails on a smartphone or tablet. Make sure your message reads well on mobile devices, or your customers might ignore and delete it or, even worse, unsubscribe from future emails.
There are plenty of mobile marketing tools out there. Before implementing them get in touch with us to find the best solution that works for your business.
|Microsoft’s Power BI is now free|
|We’re all familiar with Excel. It’s safe to say that it’s a great tool for tracking data. But what if there was a way to keep track of information from not only Excel, but a multitude of frequently used applications and services? And what if you could find this information by typing a simple phrase such as, “sales for [new product name here] 2014”? Microsoft has made this possibility a reality. And not only may it help save your business time, but it’s also free.|
|Why you need to know about the Poweliks threat|
|Most of us have suffered the horrors of a computer virus at some point, and we know the damage that can be caused by these security infections. Our work gets disrupted as IT systems go down and, if we’re really unlucky, sensitive and valuable data might be lost or even leaked. But there’s a silver lining to most viruses, worms and other such malware, in that they can at least be tracked down and removed. Well, not always – enter the invisible Poweliks, which even your most sophisticated anti-virus software might not be able to protect you against. So, what do you need to know and how can you protect yourself?|
|The five Google apps you never knew existed|
|We all use apps on our smartphones to simplify daily tasks and generally make our lives easier. As a business owner too, you might already be using the Google apps suite – including Drive, Gmail, Calendar and others – to more efficiently manage files, contacts and processes. But there are plenty more apps with their roots in the Google factory that can help you to be more productive in and outside of work. These five are among those for which you might want to hotfoot it to the App Store or Google Play.|
|Business development via social media|
|In today’s digital world, social media has become a vital tool that effectively helps accelerate business development and the relationship-building process between different organizations. And with solid communication being at the core of business development, let’s take a look at how social media can help drive partnering processes for the better.|