The United States Homeland Security Department’s National Cyber Security Awareness Campaign Challenge was a huge success, with more than 80 security proposals submitted with the goal of increasing awareness regarding threats to cyber security.
Out of the over 80 submitted entries, seven were chosen to receive awards at a ceremony at the White House recently. One noteworthy proposal was a 5k run dubbed “Trot Against Bots”, which aims to intentionally cause traffic jams to demonstrate the effect of security problems causing disruptions in internet traffic, bagging the Best Creative Approach award. Cisco Systems, Inc., also got a nod for their “Cybersecurity is Everyone’s Responsibility” Publicity and Marketing plan, which highlights the importance of using cyberspace responsibly as an individual compared to the shared effort of making the internet a safe place for all.
Another notable proposal was the “Think Before You Click” campaign from Deloitte & Touche, LLP, which won the Best Iconic and Overall Structure. As the name suggests, the campaign aims to curb the pervasive habit of clicking links before analyzing the possible content of the website to be accessed or the file to be downloaded.
Other winners include: Best Local/Community Plan – Securing Our eCity San Diego and MyMaine Privacy; Best Individual Plan – “Cybersecurity Starts Here: Home, School and Main Street” by Melissa Short; and Best Educational Plan – Pennsylvania State University’s “CyberLink Games”.
Homeland Security plans to utilize the winning concepts and integrate them into their National Cybersecurity Awareness Campaign.